Digital Advertising Tips for Startups
More than half a million startups are founded in the United Kingdom alone each year. That’s more than 1,200 new businesses being created per day.
Most startups these days integrate digital advertising and marketing from the beginning. There are plenty of strategies you can undertake or outsource in order to grow your new business.
Suggested Article: A Guide To Effective Digital Advertising.
Here are a few tips to help you get going:
1. Google Ads
Have you ever seen product image at the top of the Google results or even just the ads above the organic results? If you’ve ever conducted a search on the world’s biggest search engine, then the answer to that question is “yes”.
Google Ads is the paid advertising system behind that. The same system is also responsible for the Ads you see throughout your time on YouTube. Want your products to appear on either of these? Or perhaps a banner across a choice of millions of websites?
The system can be difficult to use and expensive if you have no experience in using it. It’s well worth recruiting a digital advertising agency to help promote your product. The good thing is as your ads can be put live almost instantly you can be making a profit from advertising as early as day one.
Suggested Site: AdSavvy.
2. Social Media
Social media networks continue to expand at a rapid rate. These days, Facebook alone made more than $80 billion from ad revenue in 2020.
Want your product to be seen by the 2.7 billion active users? Well, perhaps not all of them, but using Facebook Business Manager you can run ads (banners and/or videos) to your target audience based on several demographics, including location, age, gender, and interests. This allows you or the agency running your campaigns to target only those who are most likely to be interested in what your startup has to offer.
The Internet Advertising Bureau (IAB UK) have created guides to help many startups and businesses alike when helping choose your audience.
Suggested Site: IAB UK.
3. Search Engine Optimisation
Search Engine Optimisation (SEO) has grown at a rapid rate over the past decade or so. As more and more people get access to the internet and its popularity has continued to expand the more important it has been for your business’ website to appear in Google’s results.
It may seem intimidating at first to think about your new start-up’s website ranking on the top of Google for your keywords. But depending on your industry and the businesses around you, ranking in the local results can be a lot quicker and easier than you imagine. It means you can be picking up local sales in the early days of your creation.
A Google My Business page is free to create and relatively easy to setup. This will allow you to appear in Google Maps and for local results, especially when your potential customers are in the area and searching for what you offer via their phone.
4. Affiliate Marketing
Affiliate marketing is asking influencers in your industry to promote your product or service for you and paying them a commission per sale.
This makes it beneficial for both parties. Influencers may have access to potential customers of yours that they can promote your product to in exchange for taking some of the profit. You can register your business on sites such as AWin and ClickBank for their members to sign up and start promoting your service. This is the easiest way to agree on deals and commissions, though you don’t want to rule out contacting big blogs and social media.
Vital Skills for Project Managers – An Overview
Ensuring that you have the right skillset and tools is an essential step to becoming the consummate project manager. No matter what industry you work in and regardless of the scope of your project, having the right skills will allow you to lead your team to success. Here’s a brief overview of the skills you’re going to find the most valuable. Cultivating them now can save you time, headaches and failures down the road.
The Ability to Lead
As a leader, you have to have the ability to lead. Leadership skills aren’t inborn, they’re learned, which is good news for those who find they aren’t natural leaders. Leadership requires several different things, including accountability on your part. You also have to be recognized as the leader, which requires more than just holding a PM position. Your team needs to know that you have the knowledge and experience required to successfully guide the project, answer their questions, anticipate problems and conclude the project.
Communication Skills
There are few skills you’ll find more in demand as a project manager than communication skills. You must be able to communicate with a wide range of individuals, from team members to stakeholders within client organizations to your own management. What’s more, your communication has to be accurate, timely and direct. You will need to have the right communication tools to help, as well. Email, instant messaging, project management software and even smartphone/tablet apps can help. Communicate successfully throughout your project, and you’ll find you’re much more successful and that problems are not as insurmountable as they would otherwise be.
Solving Problems
While your team should handle many problems on their own, there will be many instances where you’re called upon to solve an issue. Having strong problem-solving skills is essential for project managers. That means you need to be able to analyze a problem, determine what’s going on and what elements are involved, and then plot a course that gets around the issue. Being able to develop alternative solutions that still move the project forward and align with the organization’s goals is also an important part of this.
Organization
If you’re not organized, you’ll find that leading a project to a successful conclusion is an uphill battle. Keeping track of myriad documents, sorting and passing along essential information, tracking project progress towards task and milestone completion and maintain a schedule are only a few of the things that you’ll have to do. As with communication, the right tools and software will help here. Collaborative software, programs designed to help you track and store documents and many other helpful options are available for those who aren’t natural organizers.
By cultivating these skills and ensuring that you have the right tools at hand throughout the course of your project, you will not only see better success in your immediate project, but be able to be more successful in the future as well. Becoming the consummate project manager requires skills, but you’ll find help, tools and training available.